Shining Across South America, Returning with Great Honors. From June 18 to 20, 2026, Motortec Chile 2026-the highly anticipated annual event for the Latin American automotive aftermarket-concluded successfully at the Espacio Riesco Convention Center in Santiago, Chile.

As an internationally renowned auto parts brand fully accelerating its global diversification layout, Masuma Auto Parts Co., Ltd. stood out during the three-day event, relying on its full-category, high-standard automotive components matrix deeply customized for the unique terrains of Latin America. The Masuma booth (located at Avenida El Salto 5000) attracted immense crowds of trade professionals, earning massive international attention and further solidifying the brand's market influence in the Latin American region.

"Mountain-Terrain Customized Parts" Win the Market: Hardcore Quality Directly Solves Latin American Pain Points

In light of the demanding, steep, and bumpy road conditions across Chile and the surrounding Andean regions, Masuma’ s "high-strength, heavy-duty" customized flagship products became the absolute center of attention at the exhibition:

• Reinforced Suspension System: Star products including heavy-duty control arms, ball joints, and long-life shock absorbers won continuous praise from procurement managers through live dynamic demonstrations, thanks to their exceptional shock resistance and extreme road stability.

•High-Wear-Resistant Braking System: Featuring thermal-recession-resistant, extended-service-life brake pads and brake discs, these products directly addressed the braking safety pain points on long downhill mountain roads, generating enthusiastic feedback from overseas buyers.

• Transmission and Filtration System: High-torque constant velocity joints (CV Joints) and a full range of high-precision filters optimized for Latin America's dusty environments also delivered outstanding performances.

The Masuma booth buzzed with activity throughout the event. The professional international business team utilized precise technical parameter comparisons and showcased multi-vehicle model compatibility solutions to perfectly deliver on the brand’ s global promises of "full coverage for mainstream car models," "premium quality," and "rapid delivery."

Fulfilling the "Connecting Latin America" Vision: Deepening Strategic Channel Penetration Along the Pacific Coast

The exhibition took "Connecting Automotive Aftermarket Professionals Across Latin America" as its core mission. Masuma seized this prime opportunity to further deepen its channel penetration across the South American Pacific coast.

During three days of intensive business negotiations, Masuma not only solidified its partnerships with top-tier Chilean local auto parts retail giants but also successfully attracted dozens of core distributors and procurement delegates from neighboring nations, including Peru, Argentina, Bolivia, and Colombia. Together, they explored long-term supply chain collaboration and full-category components supply optimization plans for the South American market.

The successful conclusion of Motortec Chile 2026 marks a brilliant milestone in Masuma's Latin American market expansion for 2026. Moving forward, Masuma will continue to uphold its development strategy of "high quality and full category." By continuously increasing R&D investment and localized technical upgrades, the company will convert its unique supply chain advantages into core international competitiveness, continuing to showcase the hardcore capabilities of a leading Chinese auto parts brand on the Latin American and global stages!